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Guest Blog: Maximizing Your Event Sponsorship, by Marissa Taffer Marissa Taffer is the Founder & President of M. Taffer Consulting, a boutique business development & project management consulting practice in Philadelphia, PA. In this role, she has sold sponsorships for events and media companies looking to support themselves and grow their audiences. Her favorite thing to do is help brands, businesses and venues tell their stories and connect them with the right audience. You can find her on her website at https://mtafferconsulting.com or on Twitter & Instagram as Phillyrissa. https://bethlawrence.com/event-planner-blog/new-client-womengrow-philadelphia monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/case-study-founder-factory monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1574353194438-K4GZH220QD9GYOECZYSG/DSC_5955.jpg Event Planner Blog - Gathering Philly's Startup Ecosystem: PSL's Founder Factory 2021 - Philly Startup Leaders Photos by Darren Burton https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1574353196927-9Y880IKDT01CDUNOWA5Y/DSC_5961.jpg Event Planner Blog - Gathering Philly's Startup Ecosystem: PSL's Founder Factory 2021 - Founder Factory Photo by Darren Burton https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1574353198101-TUXFOVR8KPLX0VTRQI5N/DSC_6422.jpg Event Planner Blog - Gathering Philly's Startup Ecosystem: PSL's Founder Factory 2021 - Kiera Smalls & Rakia Reynolds Photo by Darren Burton https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1574353202623-QREUB95VAZB01BIXZ793/DSC_5677.jpg Event Planner Blog - Gathering Philly's Startup Ecosystem: PSL's Founder Factory 2021 - A Seat at the Table Dinner Photo by Darren Burton https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1574353202709-5J7YUK3VKQ0VQGF8V6SE/KT2_1704.jpg Event Planner Blog - Gathering Philly's Startup Ecosystem: PSL's Founder Factory 2021 - Kiera Smalls - A Seat at the Table Photo by Darren Burton https://bethlawrence.com/event-planner-blog/zero-waste-innovation monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1574098624518-BMPCYD7TH0BV7S5QVJF3/Jim-Matorin Event Planner Blog - Guest Blog: Zero-Waste Innovation by Jim Matorin Background Jim Matorin offers 35 plus years of broad business experience. For the past 23 years, Mr. Matorin has been the leader of SMARTKETING, an innovative marketing resource company specializing in the foodservice channel. Since the company’s formation, SMARTKETING has transformed relevant market insight into measurable success for numerous clients in a multitude of product categories – convenience foods, ethnic foods, organic/sustainable foods, desserts, etc. SMARTKETING specializes in the following areas: Strategic Planning New Product Introductions Market/Segmentation Solutions Social Media Planning & Execution Prior to beginning SMARTKETING in 1994, Mr. Matorin worked at the Campbell Soup Company. Jim was a member of the Food Service Division responsible for the Meal Enhancement Group (VLASIC, PREGO) and Field Based Marketing. Before he joined Campbell’s, Mr. Matorin was with the Food Service Division and Retail Convenience Foods Division of the Quaker Oats Company where he led several commodity-based businesses and was a member of the team that turned around Aunt Jemima Frozen Retail. Jim started his career with Unilever in New York City, both in a financial and marketing capacity in the Household Products (fabric softeners, dishwashing liquids) Division of Lever Brothers. Mr. Matorin, former IFMA (International Foodservice Manufacturers Association) Chairperson of the Small Business Advisory Committee, is a two-time recipient of their prestigious Sparkplug award (2005 & 1997). In addition, Mr. Matorin works on numerous community projects – Project H.O.M.E. and ESWA, non-profit organizations that fight hunger in the Greater Philadelphia region. Email: Jim.Matorin@gmail.com Blog: smartketing.com/ Twitter: @Cannes53 https://bethlawrence.com/event-planner-blog/eric-elmore-marketing-director-drucker-amp-scaccetti monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/little-things-big-difference monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/5-tips-for-planning-the-best-holiday-party monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/new-client-hopskip monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/bizbash-2019 monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/experiential-marketing-consumer-loyalty monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1571754657309-DAEXWJQ7RRZK2FISYQS7/Rachel-Vandernick-Vander-Group Event Planner Blog - Guest Blog: How to Use Experiential Marketing to Create Consumer Loyalty by Rachel Vandernick Rachel Vandernick is the founder of the digital marketing firm The Vander Group. Based in Philadelphia, they service clients nation-wide in nonprofit, food & beverage, e-commerce, and travel sectors. https://bethlawrence.com/event-planner-blog/bphl-cannabis-innovation-forum monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/pinterest-for-business monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1571152472291-YRX0JG0SRTEJWJI2WXTK/Julia-Dent-Consulting Event Planner Blog - Guest Blog: How Pinterest Can Help Your Business, by Julia Dent Julia is the founder of Julia Renee Consulting, and she is an SEO Consultant and Pinterest Strategist for creative small businesses. She lives in Philadelphia and in her spare time, she walks her Siberian Husky around the city and runs a travel photography site. Instagram: https://www.instagram.com/juliareneeconsulting/ https://bethlawrence.com/event-planner-blog/events-with-animals monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1570315202957-5BPBD7XHMOXYFIHRMVEX/Beer_Burros_Event Event Planner Blog - Guest Blog: The Human - Animal Connection: A Unique Twist on the Average Party Photos by Connie Tseng Photography https://bethlawrence.com/event-planner-blog/new-client-philly-startup-leaders monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/pcma-education-day-2019 monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/case-studies-herheadquarters monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/interview-food-magic-podcast monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/how-to-maximize-attendees-time-on-trade-show-and-expo-floor monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/2019/8/2/tools-to-help-make-your-processes-more-efficient monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/christine-topping-board-treasurer-professional-womens-roundtable monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/cooking-with-cbd monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/case-study-kahner-global monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1563302502915-GFN0IW344DL40U1VUN5C/Cannabis-Private-Investment-Summit-Toronto.jpg Event Planner Blog - Private Investment Conference Series in the Cannabis Industry: Cannabis Private Investment Summit https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1565028667760-2NA1NSZ9327SZC9KEZVF/Cannabis-Private-Investment-Summit Event Planner Blog - Private Investment Conference Series in the Cannabis Industry: Cannabis Private Investment Summit Erin Roche, Candy & Flowers PR & Noa Kahner, Founder & CEO of Kahner Global https://bethlawrence.com/event-planner-blog/noa-kahner-ceo-kahner-global monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/interview-with-the-herbal-chef monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1562615019820-6PF0FJXZXWZW5QJUAJKH/The-Herbal-Chef-Christopher-Sayegh.jpg Event Planner Blog - Interview with Chef Christopher Sayegh, Founder & CEO of The Herbal Chef At his core, The Herbal Chef™ is a passionate science and biology student who turned to the chemistry of food, and herbs, to feed the intellectual side of his creations. A walking brand full of charisma and charm, Christopher Sayegh has pioneered Cannabis Infused Fine-Dining in an effort to elevate the perception of marijuana through mainstream media. These dinners include art, music, fine wine and top notch ingredients, simultaneously and effortlessly educating his audience while entertaining them at the same time. Currently, Chris is producing gourmet edibles, frozen CBD and THC-infused dinners, as well as catered and private dinners. With the innovation of Chris’ frozen, infused meals, coupled with two shows Chris is starring in that are currently in production, Chris has already been able to solidify his space as the #1 cannabis infusion chef in the world. With a seemingly endless supply of passion and drive, Chris has his sights set on leaving a positive impact on the world through his medium of choice, food. Having faced intense struggles to pursue this commendable dream, leaves him open to sharing his vision with the world that is The Herbal Chef ™. https://bethlawrence.com/event-planner-blog/interview-carina-glover-her-headquarters monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1560969866503-7G1LS75N8DUE9NOO8OXS/Carina-Glover-Her-Headquarters.jpg Event Planner Blog - Interview with Carina Glover, Founder of HerHeadquarters Carina Glover is the founder of HerHeadquarters, a newly released collaborating app exclusive to women entrepreneurs within the Fashion, Beauty, Entertainment, Events, and PR industries. Glover launched the first brand partnership platform for female founders in major cities like Los Angeles, New York City, Miami, and Omaha. Prior to being accepted into a prestigious accelerator program and releasing the platform launched, the Omaha, Nebraska native gained experience and an education. In her final semester of college, she launched her first business, an event planning firm. The business provided services to brands and clientele within the entertainment industry. The journey connected her to women entrepreneurs across the country while adding fuel to her fire and her desire to work with & serve women building empires. In 2017, she committed to the vision of building HerHeadquarters. She spent months learning her audience and applied that knowledge to the concept of HerHeadquarters. After months of research, user testing, and pre-launch campaigns, Glover introduced the game-changing platform that created an innovative way for women entrepreneur’s to secure powerful brand partnerships and discover allies willing to collaborate with them on upcoming projects, events, and campaigns. https://bethlawrence.com/event-planner-blog/2019/5/29/create-invite-share-boost monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/five-website-mistakes monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1560177870903-12HK3YY7PMIN1SSU9CYG/Wellstruck-Brand-Design-QuarterMoonCo-180111-124.jpg Event Planner Blog - Guest Blog: Five website mistakes that are keeping you from closing (and how to fix them) https://bethlawrence.com/event-planner-blog/interview-with-schendy-kernizan monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1559911598848-8Q5CR1Q7KY51IMASQ6EY/Lasserres-Own-Hands-Haiti.JPG Event Planner Blog - Interview with Schendy Kernizan, Founder of Lasserre's Own Hands https://bethlawrence.com/event-planner-blog/new-client-herheadquarters monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/the-importance-of-community monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/interview-with-eric-michael monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1558038388414-CAVUUBB2QO7VJMDNH42Y/Eric+Michael+Creative.png Event Planner Blog - Interview with Eric Michael: Creative Director, Tastemaker, and Accidental "Cannapreneur" Eric Michael is a new-media entrepreneur, serial brand developer, designer, and creative marketing consultant. He's the fearless leader of an eponymous creative studio, an "accidental cannapreneur," and one of Philadelphia's original tastemakers. Get in touch with him on his website, or follow him on Facebook, Instagram, or Twitter. https://bethlawrence.com/event-planner-blog/my-interview-with-exposedconferencespodcast monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/pick-my-brain monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1556219925962-PPITAIZMMX65OSUHFPTH/Pick+My.png Event Planner Blog - Pick My Brain https://bethlawrence.com/event-planner-blog/why-retail-and-cpg-brands-should-embrace-events monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/2019/1/15/what-event-planners-wish-you-knew-about-event-planning monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/my-year-of-no monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/2019/1/15/how-to-select-your-venue monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/why-storytelling-is-essential-to-events monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1551111111915-3MI0BBEITUI59L4TUS46/IMG_1773.JPG Event Planner Blog - GUEST BLOG: Why Storytelling is Essential to Events https://bethlawrence.com/event-planner-blog/guest-blog-introducing-brooke-weidenfeld monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1550600713146-D12EAFYZHUU9ZR9MYF31/IMG_0987.jpg Event Planner Blog - Introducing Brooke Weidenfeld https://bethlawrence.com/event-planner-blog/how-to-totally-nail-your-event-advertising-strategy monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1548966863419-VMP8ZY17TXNYWOLMG2D4/ACS_0141.jpg Event Planner Blog - GUEST BLOG: How To Totally Nail Your Event Advertising Strategy https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1548967249961-IE4UJTFY48QCGNH2NXFT/Laughing_seashell.jpg Event Planner Blog - GUEST BLOG: How To Totally Nail Your Event Advertising Strategy Rachel Waxman, aka PrincessRachL, is a brand manager / web designer / graphic designer living in Philadelphia. She is passionate about macaroni and cheese, time travel, sparkly black leggings, and Buffy the Vampire Slayer. See more of what she’s up to on Instagram. https://bethlawrence.com/event-planner-blog/2019/1/15/its-all-in-the-details-small-considerations-for-large-events monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/four-tips-for-marketing-your-event-at-low-cost monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1548968739918-ITJH582UTCSCK0MBWXMW/Headshot.jpg Event Planner Blog - GUEST BLOG: Four Tips for Marketing Your Next Event at a Low-Cost Sarah is a digital marketing strategist who works in paid and organic marketing, public relations, and content creation for small businesses. When she isn't working, she is usually reading or helping with local animal rescue and rehabilitation organizations. https://bethlawrence.com/event-planner-blog/2019/1/15/top-5-reasons-to-trust-your-event-planners-expertise monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/2019/1/28/incorporating-your-brand-into-your-corporate-event monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1548686033895-02E6ZU23QUMCZVVJ9UX0/8Y9A7743-web.jpeg Event Planner Blog - GUEST BLOG: Incorporating Your Brand into Your Corporate Event Shila Scarlet Griffith, NCIDQ, LEED AP is the Founder and Principal Designer of SG23 Design. https://bethlawrence.com/event-planner-blog/2019/1/15/how-to-plan-an-event-menu-in-the-age-of-allergies monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/update-fyre-festival monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/guest-blog-visual-content monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1547239914406-TRJIBGEYVLP6XD5SXL2D/Quarter%2BMoon%2BCo..jpeg Event Planner Blog - GUEST BLOG: The Importance of Stunning Visual Content Oh heyyyyy girl! We are Michele & Shannon, the babes behind Quarter Moon Co.! We're based in Bucks County, PA, and our studio is in Philadelphia. Our main focus is working with brands that cater to women, by creating empowering, inspiring, and inclusive imagery that celebrates women in all of their life roles, of all shapes, all sizes, and all colors! We particularly love to work with brands who not only share our mutual belief in GIRL POWER, but also make an effort to give back, produce ethically, protect the earth, and manufacture locally! We also love to document life — through portraits of women, family sessions, and weddings! For our life photography, we take a very documentary-inspired, laid back approach, and zero in on those sweet, intimate, little moments that capture the subject's unique personality and the love they have for one another. When we're not working, we like to divide our time equally between family, eating tacos, and having pajama dance parties. You know, the usual. Michele is the Leslie Knope to Shannon's Ann Perkins (and one of us married a Ron Swanson, the other a Ben Wyatt... we'll leave their real identities a mystery). https://bethlawrence.com/event-planner-blog/kaushik-bhatta-founder-b3-alliance monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/from-inspiration-to-execution monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1544826747950-I0CE16P9AQUX3IG1VSW0/Roma+Sofa.jpg Event Planner Blog - GUEST BLOG: From Inspiration to Execution with CORT Events https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1544826843708-TYOEAOYDLWO06AX59CNF/SWAN_SwansonChair.jpg Event Planner Blog - GUEST BLOG: From Inspiration to Execution with CORT Events https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1544826978724-V5TI5PI1BQG641NLXGTJ/BVLYRD_BeverlyOttoman_Red.jpg Event Planner Blog - GUEST BLOG: From Inspiration to Execution with CORT Events https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1544827014222-01K5QGLCPSP6UW8QC121/Pharma+Photo+2.jpg Event Planner Blog - GUEST BLOG: From Inspiration to Execution with CORT Events https://bethlawrence.com/event-planner-blog/cheyenne-gil-cheyenne-gil-photography monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/social-media-brand-awareness monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1543596011145-XF9T2JYDTTKWA4UHM6WZ/4C5A6334-3-72.jpg Event Planner Blog - GUEST BLOG: Why Social Media? Two Words: Brand Awareness Briana is a creative entrepreneur living and working in Philly. She has grown with this city for the past 10 years and has been inspired by the creativity and community that make this city great. With a degree in photography, combined with years of experience in digital marketing, she’s become the entrepreneurial badass she is today. Using her passion for Philadelphia and creating beautiful images Briana started her company, In Between Rivers. IBR began as a food blog but has quickly grown into a flourishing creative services brand. https://bethlawrence.com/event-planner-blog/little-things monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/how-to-assess-end-of-year-networking-efforts monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/why-your-next-event-needs-branding monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/pete-erickson-testimonial monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/why-events-arent-enough monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/shila-griffith-testimonial monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/amanda-said-testimonial monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/matt-hendricks-owner-thirsty-dice monthly 0.5 2024-12-09 https://bethlawrence.com/event-planner-blog/case-study-thirsty-dice monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5a209ca82aeba5c6bdbe1444/1563460686006-XPK8T0SZHGM25E2MCV3V/Thirsty-Dice-Diner-En-Blanc-2018.png Event Planner Blog - 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