Bringing a Tech Brand to Life: Experiential Strategy for HerHeadquarters
About the Client:
HerHeadquarters is a game-changing collaborating app exclusive to women entrepreneurs and freelancers within the Fashion, Beauty, Entertainment, Events, and Public Relations industries. HerHeadquarters provides a rolodex of local and national brand partnerships to join and like-minded fellow female entrepreneurs ready to collaborate with you on your next project, event, or campaign. They make the process of securing collaborations 10x easier, more powerful, and convenient.
About the Project:
Carina Glover, CEO and Founder of HerHeadquarters, reached out to Beth after a recommendation from a colleague, and hired Beth to provide experiential strategy services to the brand, ahead of the brand’s official launch.
Primary: Experiential Strategy
Processes:
Initially, Beth scheduled a “5 Senses of Your Brand” workshop for Carina and the team, and took a deep dive into the brand’s pillars, values, and goals, while conceptualizing how a branded “HerHeadquarters” experience would look, sound, and feel.
Through this in-depth analysis of the brand, Carina and her team were able to conceptualize what the brand’s future experiences could consist of, and what partnerships would be ideal to supplement what HerHeadquarters has to offer.
Experiential strategy is key, especially for digital brands, to create connective experiences. HerHeadquarters’ users are looking for their partners, allies, and friends across 5 major industries, and bringing that user experience to life is key to building lasting partnerships, build brand affinity, and create memories that align users with the brand’s values and goals.
Results:
Experiential strategy outline for the company’s branded pop-up experiences and events, and the HerHeadquarters’ mission brought to life within these experiences.
Partnership strategy for future events, ensuring that each brings a unique point of view to the experience and brings the mission of HerHeadquarters to life in a unique and memorable way.
I would recommend Beth without hesitation to anyone who wanted to work with a professional. She stepped in to help plan and manage our pop-up experience at the right time, which allowed me to focus on the company. She consistently kept me in the loop, provided amazing ideas I never would have thought of, took calls with potential partners, venues, vendors, and more. What meant the most to me though, was that I could tell that she genuinely cared about the company and not just the event. Beth is a rarity that you don't come across often.