Beth Lawrence & Co

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New Client: B.PHL Innovation Festival

Last year, I was thrilled to learn about the Inaugural B.PHL Festival, a three-day innovation festival sponsored by Independence Blue Cross and partners throughout the city. To have the spotlight on Philadelphia, and specifically innovation in Philadelphia, across industries was such an exciting opportunity, and one that I was proud to be a part of, as a content architect.

In light of COVID-19, I have been keeping an eye on many of my favorite events, symposiums and festivals to see how they pivot into this new world. Many festivals, celebratory weeks and months, and months-long campaigns have turned virtual or are taking a hybrid approach. This year, the team at B.PHL has decided to make all of the sessions completely virtual, with self-guided, IRL activations around Philadelphia.

I’m excited to say that our team is bringing our Virtual Event knowledge to B.PHL 2020, working with the core B.PHL team and several other incredible agencies to bring this new format to life.

This year’s speakers include Issa Rae, Marc Summers, and local Innovators such as Jennifer Rodriguez, President of the Philadelphia Hispanic Chamber of Commerce, Congressman Dwight Evans, Drexel University President John Fry, and more. For the festival lineup and to sign up for your FREE ticket, visit www.bphlfest.com!