Beth Lawrence & Co

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New Client: James Restaurant

A second culinary experience brought forth by the owners of the famous Mac’s Tavern in Old City, James Philadelphia was referred to me in its second year, by an industry partner. James Philadelphia opened in the former Mission Grill space on 1835 Arch Street, surrounded by the city’s business district and some of the most upscale residential buildings in Philadelphia, as well as tourist hot spots like The Parkway and the Barnes Museum.

The managing partners brought me on to earn James more recognition for its signature dishes, upscale decor, craft cocktails and extensive wine list. Aiming for local residents, professionals and leisure and business travelers, I’ll work with local media, influencers, networking groups and businesses on a brand overhaul, marketing and public relations strategy and ongoing restaurant offerings.

By creating unique, owned experiences and coveted culinary offerings, we aim to increase individual and group dining and spotlight James as a cornerstone of Logan Square and Fairmount’s hospitality scene.