Listen Now!

Episode Description:

How do you know if your audience is actually learning?

Did you know that less than 7% of online courses purchased are completed, and that a successful coach can expect 30% of their students to actually implement the teachings?

In this episode of The Type A+ Podcast, host Beth Lawrence learns from Parchelle Tashi, Founder & Executive Producer at The Author’s Leverage, about how to utilize existing content to create exciting, dynamic courses that—and here’s the catch—actually lead to learning and integration into daily life.

Parchelle shares the way her background in education and passion for video production merged to create a brand-new path for her and her team at The Author’s Leverage . Whether you're an aspiring author, a creative entrepreneur, or a professional contemplating your next move, Parchelle’s insights will inspire and empower you to turn your thought leadership into dynamic game-changing content for you and your audience.

Tune in to learn Parchelle’s top tips for creating content that not only converts - but is a catalyst for your audience to actually do the thing you’re teaching.

Parchelle’s Bio:

“I'm Parchelle Tashi, and I call the vibrant city of Las Vegas home. I've been on a wild ride in the education, video media and entrepreneurial world for nearly 2 decades, starting with a fun career as a high school math teacher in Virginia. After 8 years, I quit the profession to start my own business in videography with a mission to somehow teach on my own terms and create learning experiences that really stick. I started out as solo videographer and grew to the role of executive producer in my business, behind the scenes of producing hundreds of videos for various businesses, companies, agencies, conferences and organizations both nationally and internationally; even won an award for it 😎 Thanks to the down time of the pandemic, I was inspired to follow my heart’s pull to amplify the voices of authors, experts, and thought leaders who want to make an impact with their wisdom. Today, in a nutshell, that’s what I get to do: I produce the best teachers in the world, amplifying their message in the world for big impact and big income.”

Links mentioned in the episode:

HOST:

Beth Lawrence LinkedIn

Beth Lawrence Meetings & Events Instagram

The Type A Plus Podcast Instagram

Beth and other Type A+ Guests will be back each week, delivering bite-sized tips on how to optimize your work and life.

GUEST:

The Author's Leverage

Parchelle Tashi LinkedIn

Episode Transcript can be found below:

Beth Lawrence: Hello and welcome back to the Type A Plus podcast. I am thrilled to have Parchelle Tashi with us today. And without further ado, Parchelle introduce yourself. 

Parchelle Tashi: Hey Beth. My name is Parchelle. I'm a former school teacher turned video professional. And as of today, I am a learning producer.

That's what my clients call me. I'm a producer of learning assets. And so a lot of my clients are authors, experts, thought leaders, and they have a body of work, but often of course get kind of bottleneck when it comes to having that information, that content, that wisdom and the format that you can leverage in your business.

So help create those for my clients. 

Beth Lawrence: That's incredible. And I feel like the magic that you probably bring to your role is helping to condense the wealth of knowledge that they have into content that's digestible for other people to understand. I find that's probably very hard with thought leaders who know a lot about their subject.

 So kudos to you, because that's really challenging in storytelling is really getting people to be concise and down to the point of the deliverables. 

Parchelle Tashi: Oh, absolutely. Absolutely. And we're finding that, of course, most of what we are traditionally utilized to learn from each other is online courses, YouTube videos, podcasts, things of that nature.

We're really excited that we've stumbled upon, A new type of learning asset that we are building out what you call digital workbooks, a way that you can actually be learning and doing at the same time, because, as you know, there's so much information that's out there, how we actually make it actionable and create that space for that to happen is really, really unique.

And it's something I feel like we're craving right now when it comes to how we learn and how we actually, utilize our time. 

Beth Lawrence: Yes, you're so right. And I think in the digital world, there's so many different ways to meet people where they are. I talked about it on my LinkedIn actually this week, everybody learns and retains information differently.

And so, I took a little survey and I said, you know, how do you learn best? And most people said either watching videos or seeing it live, but also work working through it. And I very much am a person that like you can tell me how to do something all day. If you don't show me how to do it, it's not effective.

So tell me, talk as much as you would like to about your background in education and how you think that that informed what you do now and how that differentiates you from other people that might be in your field or adjacent to your field.

Parchelle Tashi: Yeah, absolutely. You know, I taught high school, and middle school for a bit, but, the subject that I taught was math. So we're also talking about the most hated subjects of most,

Beth Lawrence: I just rolled my eyes listeners. You can't see it, but I just rolled my eyes.

Parchelle Tashi: Man, I mean, I'm actually the product of a teacher as well. So my mom was a math teacher and it was weird. For the longest, I was like, I don't want to teach, you know, but I just ended up in that space. A lot of what I felt, was missing in education was really rapport building, if you will, and a means of making that experience in the classroom engaging, right? And like you said, to really consider how it is that they all learn.

I remember the very first day of school, I usually, for sure, knew everybody's name. That was really important. And then secondly, I made sure that we actually engaged in some kind of activity together. They really bonded us as a group. And so those kind of experiences, if you will, I feel made the experience what it was and I always had fun.

I'll never forget. I actually had the unique opportunity also in my life to actually work and teach at the same school as my mom. So for a couple of years we were both at the same school teaching. And so even in that respect, there was just an interesting camaraderie and rapport that was built with the students that I feel is really important.

 And so when I look at today. There's so many things that are concerning to be honest with you. I'll talk specifically just about our online education and how we learn as entrepreneurs and how we learn as business owners and leaders in any capacity.

The completion rate today, as of today of online courses is less than 7%. And for majority of group coaching programs, it is considered to be a good rate if about three out of ten of your coaching clients, are actually performing and doing the thing, right? This is concerning and so for me, I fall back on The experiences that I had in creating a classroom, you know what I mean?

And making the subject matter, whatever it was interesting and engaging. And so I just find that there's a lot of parallels in that, that I just lean back in those experiences to bring forward today because there's so many things about how we're engaging with technology and the process of learning that there's just a lot of opportunity that's here to really create really customized learning experiences.

The future is personalized. You can get on AI right now and have an entire conversation and build out a marketing plan for the year. This is where we are. And there's a need for us to take some really big strides in how we're learning and how we're advancing and how because that's what we're craving, right?

We don't want to sit and watch eight hours of video of a course or be and listen to a bunch of hot coaching happening, right? There's something that's missing. And I feel like a big part of that is personalization. And so I really made my experience as a teacher in high school personalized every student as much as I could.

And I intend to do the same thing going forward. So digital workbooks in and of itself, allow that reality Be there because you have your own individual workspace to do the work and engage with the author, the expert, your guide, whomever to guide you through the actual work that needs to be done.

We don't need more information, we need more doing. And so I think that there's an interesting way that we should be able to accomplish that in the future. 

Beth Lawrence: Oh, my goodness. Thank you so much for sharing all of that.

More information versus doing is absolutely critical. I feel like, especially to your point in the education system. How cool to be able to work with your mom in the same school and build the rapport not only with the kids, but also it probably changed the dynamics of your relationships with your mom in an amazing way. I think we approach our industries and our passions similarly, because for me for events, I have always understood that people learn differently.

People retain information differently. People need different things out of the same event, even if they have the same exact job title and they work for the similar companies. And so I think personalization being the future is absolutely key, but it's also Being able to see the humanity of the people that you're teaching and being able to understand that they're a full human.

They're not just a, you know, a recording device for you to talk into. There needs to be a dialogue. There needs to be guidance. And I love that you're taking that human approach to digital learning. I feel like that's a very difficult thing, especially as we learned during the pandemic. Online learning can be very challenging regardless of your age or your intention for doing so.

Yeah. So tell me about, do you consider yourself a type A person? 

Parchelle Tashi: You know, I, I, yes, I would say so. I would definitely say so. Um, and it's just, it's honestly, I feel like it's how, in a lot of respects, I'm naturally wired. 

Beth Lawrence: Yeah. And how do you think that shows up?

How do you think that has shown up in your career, in education? Like, do you think that's something that helped you in your educational career? Or do you think that's that eventually made you kind of gravitate away from it? Because Of one reason or another. 

Parchelle Tashi: Yeah, I feel like it's both. I would definitely say that, in education, I liked school, you know what I mean?

Like, I was at school. I had my binders, had my trapper keepers. I was excited, you know what I mean, to learn and be And it just was my thing. It felt like my job, you know what I mean, to be in school and to be a good student. And so I was, I was a very good student. I was like top of my class, um, very, very achievement oriented, and then as I started to learn more about myself, I'm a Capricorn, which are very hardworking, the goats, if you will. And the, and then also I've taken my wealth dynamics, which is revealed that I'm a creator. So I tend to be very impatient, you know what I mean? At times wanting things to move super, super fast. Um, And also there's like this competitiveness that's like there, but not like boldly competitive, but I'm competitive.

I literally like in my, complex, there is a clubhouse with like a pool table. I literally go down there and compete with myself and I'm both mad and happy that I, Both won and lost. That's how competitive,

like you're competing with yourself. It's like, yeah, it gives. 

Beth Lawrence: Yes. I relate to so much of that. I, this is, May seem like a non sequitur, but I'm a huge Nikki. I was a huge Nicki Minaj fan, like when she started when she came out and I remember a quote attributed to her. I don't know if she really said it, but she said, I don't compete against other people.

I compete against myself. And I absolutely and completely understand. And I think that what is what makes us Probably good entrepreneurs or good candidates for entrepreneurship because we will have that self motivation and self determination , to get up and do the thing and do it better.

And I love what you said about like, you're not competitive all the time, but you can be, it's like in inside of you, because I'm very similar, but I think Being achievement oriented in school. Absolutely. Identify with that. Love a trapper keeper. I swear, like Staples and OfficeMax and like CVS were my favorite places to go.

Anything with office supplies and organizational tools. You said competitive, but you also said fast moving and impatient, and I think that those are two things that really are characteristics of type A people and I think that again is what lends us to entrepreneurship, but also thinking about how to Approach things differently thinking about.

Okay. Well, I love education. I love teaching people. I love building rapport with people. So how can I take that and make it my own and really take what you're passionate about and let that drive you forward? Um, do you find that you work with a lot of type A people as thought leaders and how does that.

How is that, challenging and how does it make it easier because it's more relatable for you? 

Parchelle Tashi: Yeah, I do. I do attract a lot of type A or people that are similar to me. I feel like it really aids us in just how we're able to work together. A lot of our products and projects that we work on with them, we're able to accomplish in like three months or less. And so it's, we really know how to align and get on a schedule. All right, we got it. You know, everything mapped out. A lot of my clients, it's just a matter of them showing up. That's my model, just show up and teach and I'll take care of the rest.

And so literally if you can commit to showing up we can trust each other to do that. And so that's how I ended up feeling, which makes me feel good about the completion of the work and that'll have their full participation in it. I think it sometimes it can be a challenge. You know what I mean?

Because of which I think it's hard around redirections I'm, really really hard with redirections if there's a plan for today It's for any reason it does not matter good bad and different like I have to take a beat like I have to breathe because Uh, so I'm, I'm learning that, and I think, of course, in respect as life happens, right, if on either of our ends, if something happens, we have to redirect the plan, and so, um, I feel like that sometimes makes, a little bit rocky, but grace, thankfully there is grace.

And, again, because we have that rapport and we know what we're really here to do, in terms of making an impact together, like it just, it comes together, you know what I mean? But, there are times where that, that can show up, in some of those regards, but usually, thankfully for the people that I happen to attract, there also are nice type A people. So we work it out. And so I really appreciate that. And, you know, I love that they're hardworking, in most cases they already have like PDFs and books and all this information that I get to look at. And I'm like, wow, you made this? 

I'm like, wow, this is incredible. So I love just again, the work ethic, how we're able to really come together. Cause I think that's what it takes in order to. Really make impactful change in any, any direction, right? We got to show up. 

Beth Lawrence: Yes. Showing up is half the battle. And I think working with people that are motivating to you makes it easy to then show up every day, especially if you're wanting to impact people, like you said, in, Human connection and impact is something that really drives me in my work too.

So I definitely understand it. And when you have that larger goal, it's easy to put those little things aside. Even if redirecting the plan makes you crazy. 

Parchelle Tashi: I have to be reminded when I played basketball for all four years, varsity, high school, again, high achieving, so as an athlete as well. Before every game and after every game, our coach always said, and I never understood it literally until I was like a few years ago, like I got it, but he always said the journey is the reward.

And literally before the game and after the game. And so that honestly has been a saving grace. I'm going to actually, I'm going to put that on t shirts. I need to just have reminders all over, you know what I mean? But this is the truth. I know that as a type a person who is very much goal focused, right?

You easily can just be so focused on the goal that the actual experience of what is happening magically in order for you to reach that goal. I'm not even paying attention to. So then when I get the goal, I'm like, Oh, that was it. And it was like, damn you, I missed the entire Experience; what was happening, how it was changing, how I was learning to love myself more, how I was, seeing myself in a different capacity, how I was able to support people in ways I hadn't done before, how I challenged myself, how I had to deal with this situation or that.

And oh yeah, that, that trip I took that time too. It's easy to, I think at times, and unless you really work at it, to really appreciate the journey. So that's, that's the one thing I would say for sure is a saving grace in terms of a mantra or something that helps me around the times when things redirect or, you know, just in, in life period, I want the experience of, I heard someone describe it this way, you can't wait to wake, you can't wait to wake up.

Right. And you can't wait to get back home. You know what I mean? Like, it's, that's, that's, that's goal state. 

Beth Lawrence: Yes, I love that. And you talked about the journey, It's really tough as type A people for us to even realize that we're on a journey because we're in that tunnel vision of Nope, goal, goal, goal.

But then to your point, once we get there, it's like, it doesn't feel as good because we haven't really take stop to take everything in. And we're already thinking about the next thing. And it's funny from a type of perspective. I have a funny story that everyone from Philadelphia is probably going to make fun of me for, but I hadn't seen the movie Rocky until probably five years ago, never seen it.

I'm in my thirties. So the thing about movies is when you hear a lot of hype about something, you develop what you think is the conclusion based on everybody's hype about it. Right? So I'm watching this movie. I loved it. It was, of course I liked the movie, but at the end when he didn't win, my first comment was, Oh, he didn't win.

And it wasn't like, Oh, that negates the whole movie. But in my mind, like. Oh, like this journey didn't end with him achieving the goal, it's crazy that this movie got so much hype, but then when you look at the movie, it's literally about everything that it takes to get there, and we do not examine that in ourselves, and my take on that, hearing you say all of that, just reminded me that, yeah, Type A people just, they think almost, A lot of us sometimes like, Oh, I achieved this goal, but you know, it's like almost like the imposter syndrome kicks in.

Like the more goals that I achieve, the more scared I get that I'm going to lose something. Yeah, you're nodding. 

Parchelle Tashi: It is, and it's interesting too. I know that I, I read up on my, or I did my Enneagram. That's also interesting to look at in terms of like a profiling tool. So I'm also type three, which is the achiever.

And what I love about the Enneagram is that it sort of reveals the sort of the motivations that are emotional in your, like within yourself and how you behave in that respect. And so, um, I know that for type threes. There's this thought, this notion of what I do is what makes me valuable.

You know, it's about what I can do, for anybody or whatever. It's like, that's what makes me valuable. And so we, I think easily naturally just tie ourselves to the product or to the result or whatever. And it's, that's also like something that I became more aware of. And it, of course, goes back to possibly how we were raised.

You know what I mean? Probably anyone's type A had similar upbringings. I know mine was, um, strict and structured. We had a schedule. You know what I mean? We were involved in so many things. So I think some of that stuff is built up in us that allows us to be really good entrepreneurs.

But also, as you said, there's always two sides to the coin, and it can be really difficult also. 

Beth Lawrence: Yeah, and especially for someone like you who spotlights other people's achievements. I mean, that's really incredible that you're able to say, Okay, you wrote this book, let's use this as a catalyst to really let your message reach more people.

 How did you go from You know, education. You're a teacher. You love what you do to. You know what? I really want to focus on creating digital learning assets and helping people really spread their message. What was that journey like for you? 

Parchelle Tashi: Yeah. So once I had, I stopped teaching.

So I got out of teaching high school and I didn't do it because I didn't like the kids and I was stressed and all that kind of stuff. It was literally like, there was opportunities. I saw that I was, starting to make money creating videos. So I started doing that on the side and then ended up switching to that.

 So then I was basically on this video path for 10 years. I'm going from solo videographer to producing. shoots across the country, and I wasn't even on set. It was just a lot of production that we were doing. So I built up that muscle, and I was doing that thinking, oh yeah, I'll just be a video producer.

But I knew that something was still tied to education, so all the video work that I was doing was in tons of different industries related to different topics, if you will, for marketing reasons, for some training and development, but just period, I was behind the camera doing a lot of work. Once the pandemic hit, there was so much that was open for self reflection, so much time.

And so I was, really sitting with the fact that I was not fulfilled and feeling like I was contributing my highest. to other people just by doing video for anybody who needed video. So I started going down this path as a creative to understand what is it that I want to be known for and what is my highest contribution.

And so I became open to like different types of things. Like I just picked up the camera again and just started to discover, all right, what's, what else can I do? Let me see. Literally, did a show for puppets. I got into doing some of the cannabis, videos and things there.

And then there was a woman who had a book and through introduction, I got hooked up with her and she wanted to create the videos for her I was like, okay, this sounds cool. This is what I want for it. And so we were able to do it and I was able to produce it at the level that, I really wanted to give this.

And afterwards it was like all the light switches were on, like something is here because I knew that the content that we had just produced was going to be impactful. It's like, no doubt. I was like, somebody is going to for sure get this because of the way we shot it, the way that we captured this, the way we organized it.

And she's brilliant. You know what I mean? So. We put together a really amazing framework and created a course. And so after that, it was like, I, let me see if I can do more of this. This really felt like I was just on, you know what I mean? So, that's how I ended up in that space.

Then, I started a new business, started like from scratch and said, okay, I'm going to focus on more of an education route and creating courses. So I created courses for a couple of years of the first part of the business and learned a lot in that process. Creating courses is a lot of work.

And I had created my own in the past and all that. And I just was like, this is still a lot and I'm providing this as a service and it's expensive. And so I ended up again, just being at a place of like what is happening? I feel like I'm like really getting close to whatever it is that feels more in line with my purpose and my passion, but online courses I felt like I was continuing to build things that, yes, they'll help them, but it's just not effective.

Then again, I moved to Vegas. And once I moved here, I started using this program called notion and so notion is a very, very open, platform that you can build a lot of things in there to help you manage. But I discovered that you can also build things in there to teach people things and create learning assets.

And that has been a really powerful tool that we've been utilizing to create these digital workbooks. And so long story short, that is how, I went from where I was at to today. And it's so much fun, I do feel like I'm at my highest joy and passion in the work that I'm doing.

I'm excited about our digital workbooks, and I get to pull on all these different experiences that I've had in the past that contributes to how I'm able to construct this from the school scene to helping people feel comfortable on camera, especially when it comes to articulating things, right.

And being that support with you, on set. And then also again, I put my degrees on the wall because I'm a type A, I gotta put something to represent. Anyway, I have my degrees on the wall. And so one of them is a master's in curriculum and instruction, which the entire time while I was producing video, I thought, Oh my God, like I'm not even using this at all.

But hello, I'm for sure using it again and it's coming back and it's coming back with now the added experience. And also I have a lot of experience of seeing so much in all types of industry. So, everything just came together. And so that's how I got to this point today to be in a position to really support people as their learning producer.

Beth Lawrence: Learning producer is such an amazing title, it really is. Literally puts together all of your passions. You said a few things that really resonated with me. First of all, notion, love notion. I've used it with clients before. I'm an air table gal when it comes to project management, but it's so cool, the breadth of what they can do.

And I honestly feel like so many of us to your point with the courses, which we'll get back to. So many of us will purchase or subscribe to these like freemium Softwares or really pay for the software and not use it to its full potential. So it's so neat that you started out using it one way and you figured out how you could allow it to help you expand your business in another way.

So you talked about creating courses and I really want to zoom in on that for a second because online influencers will tell you create a course. You'll make 10, 000 a month. You'll have 300 people registered. You won't have to do much work. It'll be passive income. It's a lie. People listening.

That's a lie. For the most part, unless you are, I don't know, Beyonce. Like, I don't know who is getting that revenue every month. You said online education completion rate is less than 7%. I will tell you, I purchased an online course in 2022. It is still starred in my inbox. I have never logged in because I'm an entrepreneur and I don't have time.

And then you said the majority of coaches, only three out of 10 of their people are doing and performing the thing. So that all that to say, I myself with collaboration in collaboration with a few others tried to produce a course a couple summers ago. We put everything into it. We did everything we possibly could.

We sold zero. I'm talking like zero and I'm actually glad that we sold none versus selling three and having no one complete it because I feel like that would have almost felt like more of a letdown. If someone out there is like, look, no, I really think that I do want to create a course. I do have something to say.

I do have something to teach. What tips can you give them quickly, that would help them to really craft the course in a way that will be effective and people will actually be excited to follow through with? 

Parchelle Tashi: One thing I'll definitely say, because I know that there are probably a ton of people listening or connected to this podcast and hearing it that in your same boat have created an online course, or you have an online course it's just like it's just sitting there, just like a book on a shelf right.

I would say that if what you have put together is effective and you know it's effective, I would try on repurposing it in something like a digital workbook or try another format to deliver. I'll just put that out there because there's likely still strong methodology there, things that people can actually make actionable.

And it could just be just one switcheroo just in terms of the formatting and how it's delivered that can then just recharge a lot of things for you, especially if you help people in a one to one capacity or group capacity as well. So just want to put that out there. When it comes to online courses, we talked about the rates being super, super low.

Oftentimes what I'm finding with the online courses, and you're going to hear a lot of other coaches and people say, yep, make a course, create a course. In the flow of like business and how things happen, it's all cyclical, right? So you start with an idea, the what, and then you end up with, figuring out the who you figure out the when and the how, right?

All those things matter. The thing that's often not really emphasized in a lot of our products today, when it comes to education is the how. And there's not a lot of support around the how we're getting a lot of the what, which is basically at the top of the cycle, but we're not getting the thing that is the opposite side of the spectrum, right?

And the opposite side is the doing and how it gets done, how it gets accomplished. And because if you notice now, like the marketing is getting so good because we really want the things that are being offered to us. So if it's a good price tag going, okay, yep. I'm going to do it.

But again, it just creates this gaping hole that continues to increase when it comes to our capabilities, our competency, the things that we wish that we could do better, but just don't have the time to implement and do right. So the things that I feel like are most important in creating any kind of learning asset, whether it is a course or even a private podcast can serve as educational tool, and things of that nature, whatever it is.

For one thing, you want to really simplify what it is that is the objective, right? What is the objective that you want them to accomplish? In other words, what is the one thing? Oftentimes, we're putting too much in the burrito, right? If you've ever been to Chipotle and you get a burrito, sometimes, I add more beans and then they go to roll it and it bust and have to create a new one, right? So we want to have that in consideration when it comes to these things, right? We can create and really separate the most important objectives that people want to achieve and just take that one part out from your course You probably would get more traction in your business just by taking out one part because sometimes you're giving them too much. So that's the first thing.

Secondly, I would say it's important to really consider the learning design. How is the learning designed in your course? Have you given any thought to it? Or did you just say, well, this is what I want them to get. And this structure will be good.

You're in your own space and you're creating this for you because you think that this is how it's going to translate and it's not. I cannot tell you how many times I see or hear, a presentation or work and I'm like, They did not run this by anyone else. No, it happens. You know, it happens to me too.

It's like, you didn't write it to anyone else to really gauge and get feedback on, did this person go from here to here? When do we know that someone has actually learned something, right? Ask that question. How do you know when someone's learned something? If you don't know that. As well before you even build it, you're just creating more information.

So really think about the learning design and how we can really structure that. The last thing I'll say is that when it comes to the tools that you create, you want to make them sticky. And by sticky, I mean that they should be returning to this asset. Assets also could be a type of learning asset is like a PDF downloadable that you can fill in. you might get that PDF, fill it in. For one, you may lose it; you don't come back to it if it's not stored. Sometimes that functionality of those PDFs don't really save, so then it's like, oh, I thought I did it. It's not user friendly. Secondly, oftentimes, the coach or the person, whoever created the thing for you doesn't even reference it again.

If you talk to them another time, so there's no reason for them to come back to it. You just this was just the bait, that's what it feels like. And so if you're actually able, let's say, in the form of a digital worksheet, which is just like a small version of a workbook. If you had something like that, that you gave to the to your customer and then if they get on a call, if they get on a group call, they get on a webinar and you say, Hey, if you completed section one of your workbook, you'll see what we went over so far.

Please open up your digital workbook and let's take a look together. That's what needs to happen. So and so this creates stickiness. And each time they return to your tool, they're also returning to your brand. They're also returning to your voice. They're also returning to you as the trusted guide to get them from point A to point B.

And so all those things, those to me, the most, the biggest things for sure is making sure that those elements are included, and then I'll just throw in another one, which is multimedia. We really can utilize again. Of course, video is very powerful. Animated GIFs are really powerful as well to explain and show abstract things or concepts.

And then audio as well. All these pieces really can come together in a unique way to create an experience. Um, so. Highly recommend that you consider those things in any tool or any learning asset you're creating. 

Beth Lawrence: That was all so valuable. Thank you so much for sharing that. I think there's so much that you just delivered there.

I'm going to quickly recap it. So simplify the objective. You talked about giving too much. Goodness, do I relate to that? I just tried to create marketing copy and my marketing person was like, you can't tell them everything. So they might not hire you.

Consider the learning design. The question that you asked was, how do you know if someone learned something? I have never even thought about that. I usually don't do the program design for events, but that's a really phenomenal way to think about your deliverable. It's totally different than someone purchasing it and going through your course.

It's like, okay, well then how do you know when they've achieved something phenomenal? making it sticky and make and referencing it. I love your example of, Hey, if you went through section one of the workbook, because if folks on the call didn't, then you're also. Begging them to join the community. What do you mean?

Section one of the workbook? What are you talking about? It feels like when you're in class and the teacher tells you to open the book and you don't have it. So that's a really great tip. And multimedia is so, so important, especially as we talked about people learning differently. There are some folks that if you put a podcast on, they don't know what one word that was said.

Others like me podcasts are the best way for me to learn because it's, For some reason, it's easier for me to focus on the auditory. The one other question that I want to ask you before we get into how folks can get in touch with you to create their own assets, how are you starting to use AI, to help with expanding your business or expanding your offerings to clients or using content and using that to create other new different deliverables?

Parchelle Tashi: Yeah, absolutely. AI is such a beautiful intelligence that is here now, and, I've been using it in a lot of different ways. For one, there's one software called Cast Magic that I use.

It is really powerful. I use it mainly for our podcast, because essentially I upload my audio from my podcast to it, and it literally does 10 prompts or 20 prompts at the same time, and you can customize the prompt. So you can say, please create a post about this interview. Please why not take out the biggest takeaways, so you can really create a bunch of prompts from that, which is such a good use of time and helping us to narrow down the things that we want to share more quickly about our podcast, right?

So I utilize that. We also use Descript descript is a AI. Yeah, I was about to say, I hope you're using that because you told me you're doing your podcast management. So Descript is really powerful. It's a text based video editor, which is pretty dope. And then we also, I also use AI inside of some of our programs using ChatGBT or within Notion has an AI functionality as well.

 Helps us just to populate some things like some email copy, things like that, which are sometimes easy to generate very easy, basic stuff that we need. And then the last thing I'll say with AI is that, Fathom, like we talked about that also coming in. Fathom is also basic is AI note taker tool that joins all of your meetings.

So all of my zoom meetings or Google meet meetings are all recorded, but then on the backend, Fathom actually creates summaries from it. It creates to dues from it;, it makes it super easy to, just reference back where you said something in a particular topic. So what I love about it also is because as an educator, when I come on to work with our clients, I also have fathom in there.

And so fathom is actually helping me construct because I know what I'm looking for and how I want to design this and I'm able to really play with that also with some of the questions that I ask. And then again, what sort of use as notes that I can take and continue to build into the learning.

Beth Lawrence: That's so amazing. You could tell you were an educator. I took like three pages of notes, but all those tools. Yes. Descript has saved my life when it comes to editing podcasts. Because if I look at the little audio file with the little squiggles, there's no way that I'm going to learn what or know what to edit, but it makes it very easy with the text fathom.

I think you've sold me on that. I'm going to start doing that and then cast magic sounds amazing.

Thank you so much for the tips. And if you could please tell the listeners how to get in touch with you to create their own learning assets, to expand their libraries of their thought leadership, please tell them how to get in touch with you. 

Parchelle Tashi: Yeah. Please hit me up on LinkedIn. LinkedIn is the best place to reach out to me. It's Parchelle Tashi. There's not too many parcels. It's like Michelle, but partial P a R. So give me a, a shout out, follow, please connect with me. Let me know that you heard me on Beth's podcast and we'll love the connecting here, what you're up to and other ways we can support.

And so what's been also great about, the work that I've done is also included of a lot of networking across the country. So my network is your network. If there's any way I can support what you're up to and any missions, any kind of initiatives that you're looking to accomplish, um, at any size, literally, please hit me up.

And then also our website, www.theauthorsleverage.Com is where you can learn more about some of the learning assets that we're creating, as well as, some of the events that we have coming up as well. Usually once a month, starting in May, we'll be doing one workshop around learning assets, how to leverage learning assets.

And then also every month I'm doing a there's like AMA, ask me anything. I'm doing an APA, ask a producer, anything. A lot of us are trying to organize and figure out how do I do this? Like I'm trying to maybe do a podcast or I'm trying to get a certain type of equipment. What do I need?

Just come and ask me anything. I just leave that open to my whole network. And then also. If you're in Vegas or you're near Vegas, come and say hello. If you come into town, I'm usually also hosting in person workshops here, just hit me up on LinkedIn.

I'm happy to share some resources there as well. 

Beth Lawrence: Amazing. You do so many things. I'm so excited to have the listeners reach out to you. And I'm so excited to collaborate with you and continue to collaborate. Thank you, Parchelle, for being on the podcast today.

Parchelle Tashi: Yeah. My pleasure. Thanks Beth. 

Beth Lawrence: And thank you all for listening. We'll be back next time on the type a plus podcast. Take care.