In the midst of the greatest global public health crisis of our lifetimes, navigating the new and ever-changing event landscape has been a challenge for event planners across the world. To help alleviate some of the confusion and noise and to highlight the perks and possibilities of virtual events, BLME is hosting The State of the Event Industry on 11/16. 

Coming Soon: The State of the Event Industry

This half-day event will include conversations with experts from the event, medical, and legal fields, a panel discussion with field experts about optimizing your virtual event, and several breakout workshops focusing on what the future of events will look like for the coming year.

For more detailed descriptions of the workshops taking place at The State of the Event Industry, check out below!

Digital Marketing Workshop with Rachel Vandernick 

Digital Marketing, and especially SEO, has always been part of a winning strategy to any business, campaign or event. With COVID and the rise of completely virtual and digital learning, programming and events, it's more important than ever to ensure that your audience can find you. Join Rachel Vandernick as she outlines key strategies for making sure you are in the forefront of your audience's mind, ways you can track performance of your campaigns, integrating paid marketing into your SEO strategy, and what it really means to understand your Return on Investment in the digital future.

Leading Through Change with Michael Kutner 

Managing your time and priorities is always a challenge; but throw in a pandemic, a  down economy, and social distancing, and you’re facing something entirely different. How do you keep yourself focused? What do you communicate to team members and  colleagues? To customers and stakeholders (national partners, board members,  sponsors in non-profits, donors)? What are the keys to thinking about your path to  2021? Learn a new perspective on how to lead through change and the secrets of successful leaders who know how to win! 

Virtual Event Platforms with Roshni Shukla 

With the sudden switch from live to virtual events, many event professionals found themselves floundering, trying to find a virtual platform that could host their event while still meeting the original goals and conveying the same feelings and experience. Now that we’ve had some time to access the options, join Roshni Shukla, Head of Storytelling at Lemonade, for a discussion about virtual event platforms that increase ROI and/or elevate the attendee experience. Points of conversation will include honing in on your digital target audience and how to conceptualize/curate a digital event.

Content is King: Strategies to Optimize Your Digital Content with Al Green and Cathie Berrey-Green 

In a virtual world, content is king. From upping the ante on your livestreams, to monetizing your content post-event, the right production style can set you apart from your competition and keep your attendees engaged long after the event itself is over. Join Al Green and Cathie Berrey-Green, co-founders of Beau Monde Originals, as they discuss best practices for content strategy and production and how to maximize your ROI with digital events.

See more information on this event and/or purchase tickets here. Be sure to check our Facebook and Instagram pages, as we are offering an exclusive discount code to the first ten claimants!