Making Scents of Events: The Benefits of Scent-Based Workshops
Abercrombie Fierce Cologne. Gap Dream Perfume. Vacation Sunscreen. Marriott Hotels. What do these brands have in common?
Each of them uses scent to create an immersive (and unforgettable) experience for its customers. It is said colloquially that smell is the scent most closely associated with memory, but did you know there is scientific studies to back up the power of incorporating all 5 senses, but specifically the sense of smell, into events?
Harvard Magazine noted the connection between scents and memory in its Spring 2024 Study, The Connections Between Smell, Memory, and Health.
““Smell can instantly trigger an emotional response along with a memory, and our emotional states have a very strong effect on our physical well-being.””
Herz cited multiple studies that link smell-induced memory triggers to improved mood and reduced stress, and also referenced research that shows that scent can evoke personal memories that promote slower, deeper breathing than more generic smells. Significantly, studies have also shown that odor-evoked memories lead to significant reductions in markers of inflammation.
Scent and Events
Luckily, I met the perfect partner who is bringing this experience to the forefront of events and teambulding: Scentex. I first encountered Scentex at a dinner hosted by a Dubai DMC earlier this year, and have my TSA-approved custom scent breathing new life into my office space. The experience was interactive, unique and memorable. Here’s how it works:
Customization & Preparation: The Scentex team collaborates with you to select a custom fragrance unique to your team and organizational culture. Individual kits are assembled and shipped to participants in advance, ensuring everyone has the materials they need, regardless of location.
The Workshop Experience: On workshop day, we gather virtually with your team. Our fragrance specialist guides participants through the fascinating building blocks of olfaction, explaining how each note works together to create memorable scents. Then comes the hands-on magic: we assist your team through the blending process, teaching them to craft their own custom fragrance.
The Lasting Connection: Each participant leaves with a high-quality, custom reed diffuser containing their team’s signature scent. No matter where team members are located, different cities, states, or time zones, they share the same fragrance, creating a tangible connection that bridges physical distance and time.
Visit their website linked here for more information.
The 5 Senses of Your Brand
Are you looking to create a unique-to-you brand experience or event, but don’t know where to begin? I offer 1:1 consulting hours to accomplish event and experiential planning goals just like this—including connecting you with the right vendors to make it come to life. Book your slot for 10% off, today!