
Event Planner Blog
My Interview with The Food Magic Podcast
I met Michelle Silberman through the Cooking with CBD event I produced earlier this year, and we immediately connected. She is a successful entrepreneur in her own right, as founder and CEO of Snackadabra, a local startup that has seen incredible success within this market and beyond.
I hope you enjoy listening as much as I enjoyed our conversation! Feel free to leave a comment about your favorite Food Magic moment below!
How to Maximize Attendees' Time in Your Trade Show & Expo Floor
About 8 years ago, I was a vendor at, what was promised to be, ‘the largest event showcase’ in my home city of Philadelphia. At the time, I was working full time for a well-known, high-end catering and event venue and took the entire day out of the office. Between setting up the booth, manning the booth and leaving myself time to network, it was a huge undertaking.
There must have been over 200 vendors that filled the Convention Center floor—everyone from lighting companies to staging, venue representatives and event designers packed the space. We were set up 15 minutes prior to the start of the event as instructed…and we waited.
And waited.
Oh, and waited some more.
Interview with Chef Christopher Sayegh, Founder & CEO of The Herbal Chef
For the past few months, I’ve been working with Chef Christopher Sayegh on the Cooking with CBD event, debuting in Philly this Thursday. Here, he discusses his background and path to becoming one of the top Infusion Chefs in the world and Founder & CEO of The Herbal Chef.
Interview with Carina Glover, Founder of HerHeadquarters
I have the pleasure of working with Carina and the HerHeadquarters team on an activation for summer 2019! Of all the experiential marketing & pop-ups I’ve done, this one is so aligned with my values. I’m delighted to interview her this week on the blog!
Guest Blog: Five website mistakes that are keeping you from closing (and how to fix them)
If your website is done well, it should make you feel like you have a salesperson on your team, working her tail off as your own personal hype woman. You don’t even have to have a super fancy, custom-built website to make this happen. In fact, I’m a huge fan of Squarespace and all of its built-in features. But you do have to have well planned content that guides your potential customers through your site and encourages them to take action before they click away.
New Client: HerHeadquarters
Anyone who knows me, knows how much I value a collaborative business approach, as well as an abundance mindset that leaves room for multi-dimensional and mutually-beneficial partnerships.
When Carina Glover, founder & CEO of HerHeadquarters, reached out to me following a recommendation by Eric Michael, it was as if a dream project had fallen into my lap. HerHeadquarters is an app which encourages women business owners in (5) industries to connect, collaborate and find their ally.
My interview with Expo-sed Conferences Podcast!
A few weeks ago, I had the pleasure of being interviewed by Kristina Daniele on the Expo-Sed Conferences podcast!
Kristina read my blog post about contingency planning and how to make sure you plan ahead for all of your events. Give it a listen below, I hope you enjoy! Thank you so much to Kristina for having me; I had a blast speaking with you.
Pick My Brain
You can tell busy season is here when I don’t have time to blog (note to self: pencil in time to blog).
Throughout the year, I receive dozens (sometimes over 100) emails or messages asking to “pick my brain.” Furthermore, judging by my conversations with other entrepreneurs and seasoned professionals, I’m not alone. messages flood email and social media inboxes, and introductions seem to fly at you and before you know what happened, you’re scheduling a meeting.