Event Planner Blog

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New Client: Philly Ad Club

About the Project:

Beth Lawrence Meetings & Events will provide event project management, vendor management, event logistics and stakeholder experience services to the Philly Ad Club for their inaugural AI Summit in November 2023.

The half-day Summit, in partnership with Independence Blue Cross’ Innovation Center, will focus on Innovations in, and the potential long-term impact of, AI and will feature keynote speakers, deep-dive breakout sessions, and several opportunities to network, including an opening lunch and a closing reception.

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Clients, Event Case Studies Beth Lawrence Clients, Event Case Studies Beth Lawrence

Aligning Stakeholder Needs to Achieve Success: American Journalism Project Spring Convening 2023

Photo: Matt Shiffler Photography for American Journalism Project

During this three-day event, 130 members of the American Journalism Project Community gathered in Cleveland, Ohio, to celebrate wins, facilitate peer learning, and have opportunities to connect and grow their newsrooms.

Beth Lawrence Meetings & Events planned and executed a plated dinner and program for over 240 guests, including local partners of the American Journalism Project and their grant recipients.

Through a thoughtful, human-centered approach, Beth and her team showcased the beautiful city of Cleveland and helped the AJP celebrate an impactful year for local journalism in the city.

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Clients, News Beth Lawrence Clients, News Beth Lawrence

New Client: American Journalism Project

Something you may not know about me: I originally went to school as an English major, and had ambitions to be a journalist before discovering my passion for event planning. So, when the American Journalism Project selected me to plan their 2023 Convening, I was thrilled! What a perfect way to combine passions and execute an impactful, important event for the organization and its community.

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Educating on Health Equity: Independence Blue Cross' Health Equity Summit with On the Goga

For Independence Blue Cross Health Equity Summit in Philadelphia, On the Goga had the idea of offering the attendees a Wellbeing Lounge, focusing on how to make the Future of Work more human-centered.

Beth Lawrence Meetings and Events brought their concept to life.

The lounge was created onsite, including a silent meditation station, reading corner, kindness mirror activation, chair massages and an interactive “What is Wellbeing?” activation, powered by Mentimeter.

The space welcomed over 200 people a space to center their own wellbeing during this packed day of education and networking events.

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Clients, Event Case Studies, Virtual Events Beth Lawrence Clients, Event Case Studies, Virtual Events Beth Lawrence

Two-Day Virtual Conference with New Jersey Historical Commission

This two-day virtual event was attended by 298 people – 48 more than the attendance goal.

By working with Beth Lawrence Meetings & Events, the New Jersey Historical Commission held an expertly curated event that kept all attendees engaged over two days of virtual programming.

The event included keynote speakers, panel discussions, lighting talks, a moderated Q&A, post-event surveys, and a detailed post-event report to all stakeholders.

This experience attracted students from over 40 schools and universities. Over 15% of the attendees were teachers, professors, or assistant professors.

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