One of the things I work on most with Clients is refining their sponsorship decks. As event organizers, we know that there is no one-size-fits-all approach to designing sponsorship packages, but it can feel exhausting trying to create custom sponsorship packages for each event or potential partner.
In getting down to the nitty-gritty of event sponsorship, it appears that two of the more popular offerings that I see in sponsorship decks, speaking opportunities and experiential or activation opportunities, are all but inconsequential to our potential partners.
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