Designing Effective Sponsorship Packages for Events and Conferences

One of the things I work on most with Clients is refining their sponsorship decks. As event organizers, we know that there is no one-size-fits-all approach to designing sponsorship packages, but it can feel exhausting trying to create custom sponsorship packages for each event or potential partner.

In getting down to the nitty-gritty of event sponsorship, it appears that two of the more popular offerings that I see in sponsorship decks, speaking opportunities and experiential or activation opportunities, are all but inconsequential to our potential partners.

Event Sponsorship Tips, Event PlanningBeth LawrenceSeptember 13, 2024Comment

The Case Against Serving Decaf Coffee at Conferences and Events

Photo by Jakub Dziubak on Unsplash

With the rise of food and beverage costs, event planners like myself who manage multi-day conferences and conventions are looking for ways to save, while still offering a wonderful experience to their guests.

Thankfully, I’ve had wonderful experiences with the hotels for my Fall events, and one suggestion that a Conference Services Manager made stopped me in my tracks.

Event Budgets, Event PlanningBeth LawrenceSeptember 6, 2024Comment

What James Beard Foundations' Climate Impact Survey Results Tell Us About Rising Food Costs in Event Planning

Photo by Or Hakim on Unsplash

Are you an event planner, meeting planner or event host who is noticing an uptick in catering, food and beverage pricing? Well, you are not alone.

I was scrolling through Instagram a few weeks ago when I noticed the James Beard Foundation had conducted a survey of chefs on the effects of Climate Change on being able to deliver to their clients. Not surprisingly, they shared stories of temporary shut-downs due to weather-related disasters; increased prices on the items that event planners creating menus want the most; and less ability to source ingredients, among other consequences.

Event Budgets, Event PlanningBeth LawrenceSeptember 6, 2024Event BudgetingComment

Exploring the Benefits and Challenges of Public and Nonprofit Event Management | Why is Event Management Needed?

As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

Event Planning with Cannabis and Hemp | Legal Event Planning Considerations and Guidelines

As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

5 Tech-Infused Event Trends That Will Wow Your Audience: How to Make Your Events Stand Out

As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

The Benefits of Negotiating Discounts with Event Vendors: How Do You Ask a Vendor For a Better Price?

As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

10 Tips for Creating a Cost-Effective Budget for Business Events: How Do You Run An Event On a Budget?

As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

Elements of Design for Event Beginners: A Step-by-Step Guide

As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

10 Essential Event Planning Tips Every Event Professional Should Follow

Planning and executing a successful event is a challenging feat. It requires meticulous attention to detail, careful organization, and a deep understanding of the target audience. Whether you are a seasoned event professional or looking for professional event planning assistance, having the right strategies and techniques in place can make all the difference.

This article lists ten essential event planning tips every event professional should follow. From choosing the perfect venue to creating memorable experiences, these tips will help take events to the next level. Keep on reading to discover our secrets to successful event planning.

Event Planner Blog