As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

As a seasoned event planner renowned for exceptional skill in curating unforgettable experiences, Beth Lawrence has been at the forefront of the industry's latest trends. From orchestrating multi-day conventions and innovation festivals to organizing fundraisers, incubator programs, and statewide historic site tours – in-person and virtual – her expertise spans various event types.

In the race to provide the ‘best online experience’ since the pandemic began, many professionals (myself included) looked immediately outside of Zoom. Give us the new, the flashy, the bells-and-whistles. Guess what? Sometimes, it was extremely effective, and absolutely necessary, to use those large and complex systems. And sometimes, we set ourselves up for a side job: training speakers and volunteers on a new software system, while planning an event. Read on to discover how simplifying can lead to more effective events.