Local Brand's Flower Show Debut: Experiential Strategy with Barefoot Botanicals

About the Client:

Barefoot Botanicals is a Certified Organic farm, CPG brand and herbalism education provider based in Doylestown, PA. Founded in 2008 by husband and wife team Linda and Eric, the brand aims to reconnect one's broken connection with our wild and beautiful planet.

About the Project:
In preparing for the 2020 Flower Show, Linda and Eric reached out to us to revamp their Experiential Strategy, using our "5 Senses of Your Brand” approach.

Primary: Experiential Marketing

Processes:

As with any Experiential client, the initial meeting took place at the client’s place of business. Beth felt right at home at their farm, and was given a thorough tour of the premises, overview of current product and service offerings, and review of previous experiential marketing initiatives.

The entire process of growing, cultivating and creating the Barefoot Botanicals product line takes place right on the farm. This is also the site of their semi-annual herbalism courses, which enroll participants from all over the Northeast.  Linda and Eric, the brand’s founders, also had a strong and established experiential program, complete with custom booth build-outs. 

For their first experience at the Flower Show, however, the team wanted to elevate their booth. After the tour concluded, Beth and the Barefoot Botanicals team took a deep-dive into the brand’s roots, mission statement(s) and brand pillars, as well as their goals for the Flower Show and beyond in 2020.

Following the initial brand introduction and ideation, Beth and her team developed Barefoot Botanicals’ first “Brand Playbook,” which outlines innovative approaches to future in-person events, product demonstrations and launches, and campaigns. The full playbook was delivered within one week of the initial meeting, just in time for the Flower Show.

Results:

• Eric and Linda tell us that their first time at the Flower Show, though it occurred at the start of the COVID-19 pandemic, was extremely successful. Our immersion into their brand helped them to conceptualize new ways to engage prospective customers onsite, and opened up possibilities for new partnerships.