I met Michelle Silberman through the Cooking with CBD event I produced earlier this year, and we immediately connected. She is a successful entrepreneur in her own right, as founder and CEO of Snackadabra, a local startup that has seen incredible success within this market and beyond.
I hope you enjoy listening as much as I enjoyed our conversation! Feel free to leave a comment about your favorite Food Magic moment below!
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About 8 years ago, I was a vendor at, what was promised to be, ‘the largest event showcase’ in my home city of Philadelphia. At the time, I was working full time for a well-known, high-end catering and event venue and took the entire day out of the office. Between setting up the booth, manning the booth and leaving myself time to network, it was a huge undertaking.
There must have been over 200 vendors that filled the Convention Center floor—everyone from lighting companies to staging, venue representatives and event designers packed the space. We were set up 15 minutes prior to the start of the event as instructed…and we waited.
And waited.
Oh, and waited some more.
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Let’s start here: I’ve always been the person who finds more efficient ways to perform tasks. In my corporate past, I’d find ways to streamline communication between managers who worked opposite schedules, or to make meetings more efficient. In the startup world, I found that remote work was the most efficient use of my time, rather than shlepping between work spaces throughout the day. Now, with my clients, the onboarding process typically sees me finding ways to make working together more efficient. After all, many businesses have a handle on internal communication, but bringing in an external and/or remote team can be challenging.
Read MoreWorking alongside Beth on growing our organization was an incredible experience. She is attentive, organized, and incredibly motivated. Our organization’s financials grew by over 6500% within 2 short years due to the hard work and leadership of Beth. Any organization would be lucky to have Beth’s expertise and work ethic.
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