We’ve learned many things throughout this global pandemic, one of the most important of them being the positive impact virtual events have on our reach. Virtual formats allow our events to touch audiences we never could before. We consulted with Beth, founder and owner of BLME, to elaborate on how and why expanding global reach through virtual events occurs.

The Covid-19 pandemic, mixed with the digital age, has caused a plethora of virtual event hosting platforms to emerge. With all of the choices each having different offerings and features, how are you to choose a platform that best suits your event needs? To make these decisions, we ask ourselves and our clients a list of specific questions. If you are struggling with how to pick a platform for your virtual event, use our questions listed here as a guide.

While event industry professionals have gone to unprecedented lengths to adjust their practices during the current global pandemic, there are just some aspects of events that seem impossible to achieve virtually. Most of these aspects involve human connection and togetherness, such as toasting the commencement of an event, small talk during a cocktail hour, and sitting together for a meal. However, through innovation and a collaboration with Dineable, PWR Philly found a way to make the last option happen virtually. As a member of PWR Philly,, BLME was honored to be able to attend the cutting-edge event.

When I graduated with my degree and experience in event planning, I happened to step out into the worst economy my generation had known. Every major company was shying away from events, cutting their event planning teams and giving any event-based tasks to either the marketing department, Human Resources, or an administrator (who all had pretty hefty workloads of their own!)

As the economy started to get better, budgets started to once again be allocated to events. Emphasis on marketing events, celebratory events, incentive trips, and the like began to come back into the forefront. However, the sentiments of the post-market-crash lived on. Budgets were cut for events, and planners were expected to deliver the same quality of events with a budget that was slashed in half. Vendors had to begin “getting creative” with their pricing and offerings, and many planners expected an incentive to book.